Lux target audience Essay

First Male crack Ambassador Shahrukh Khan (female following) Lux derived from the member luxury has always used successful film actors of the time such as Madhubala, Hema Malini, Kareena Kapoor to endorse the product. Leader in the marketplace (14.4%) Lux has been facing yearning competition from Wipro Consumers Santoor (8.8%) and ITCs Vivel and Fiama di wills which have been gaining market share much faster. -Started off as a feminine skin and beauty soap in 1925.-Focuses on external beauty (fine fragrances) can play with fragrances idea -Targets typical Indian mindset of outer beauty (more active stance on beauty) -An ambitiousness for every girl living in rural area uses personalities from the silver screen, which makes it an inspirational brand -Uses Bollywood connect to communicate the same (movie-loving target audience) -Theme Combination of manner and romanceDemographicGender FemaleAge 16 35Income affection Income Group. Targets the urban and semi urban upper nub class and middle class segment of the population, who falls under A to C of SEC Target Area Urban and Semi urban Middle and Upper Middle ClassLifestyle Frequent movie watcher (genre romantic) (can use Multiplex as the media) Liking for fragrance Day Dreamer? Advertisement driven posture conscious Looks conscious Liking for new clothes Advertisers belovedInfluencer Retailer can be the influencer.Recent Signed Sonam Kapoor and Dhanush as Brand Ambassadors. Change in positioning?The brand is slowly moving away from a beauty soap for a star to a soap for couples. patch the overarching Lux celebrity quotient has remained intact since 1929 when Leela Chitnis promised smooth skin through Lux, the brand positioning has shifted.Good to know-Many variants-Labelling prominent, female model-Introduced Mini Lux for Rs. 5 (45gms.) Not sure whether it is available in the market now. -Lacks unisex appeal